Inbound Marketing is customer-focused marketing. It’s focused on the needs of the customer rather than solely on the needs of a business; and it works.
“It’s that problem-solving blog post that shows up near the top of the search engine. It’s the new solution that was discovered on LinkedIn or the product review that was found on Facebook. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in — that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.”
Hootsuite Professional Certification:
Date Certified: Jan 20, 2016 Certification URL
Burlington, United States
Hootsuite allows you to mass produce content for a variety of social media platforms.